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Vancouver-made, thoughtfully designed swimwear.

Let's be honest. What woman sincerely enjoys swimsuit shopping? 
Can a process so vulnerable and intimate actually make you love your body?

Nettle’s Tale was one woman’s idea...until it went viral. Women around the world loved the concept enough to jump behind a crowdfunding campaign, smashing the campaign goal seven times over, all to launch the little Canadian swimwear company that could. Why?

It's Locally Made

Our swimsuits are made in Vancouver, Canada and inspired by an actual woman from the Pacific Northwest. 10% of the profits support her favourite charity.

It's Thoughtfully Designed

Wondering why the size charts are different? We fit every design to our friends, our moms, everyday women like you. That’s why yours will feel like it’s custom-made.

It Celebrates You

Wear what you want for your body, age, and style. These mix-and-match swimsuits are made for surfing, tanning, kayaking, and running after your kids. They love six-packs, stretch marks, pears, petites, and plentiful busts.

This is honest swimwear for the everyday woman.

Come meet your perfect match.