Ethically made, thoughtfully designed
We fit every design to our friends, our moms, our neighbours, people like you.
That’s why yours will feel like it’s custom-made.
We make swimwear for everyday people
Wear what you want for your body, age, and style.
Our mix-and-match swimsuits are made for surfing, tanning, kayaking, and running after your kids.
They love six-packs, stretch marks, plus, petites, and plentiful busts.
Let customers speak for us
from 537 reviewsExcellent customer service. Great vibes walking in, and I will be back :)
First time in the store. I appreciated the help I received from the two young sales associates. Both were welcoming and friendly. One in particular had a very good eye and made recommendations of styles that would suit my body shape - and she was right. I will be back the next time I am in Vancouver. Please consider opening a store in Calgary. I think you would do well there.
Let me start by saying i normally hate cotton poplin fabric. I dont like that it wrinkles and is hard to steam. This fabric does "wrinkle", but in a way that is soft and looks intentional and relaxed. The grey-green sage color looked kind of mediocre on the hanger, but looks amazing on my skintone. I like the high neck, the stretch of the bodice, and the POCKETS that lay nicely under the cut of the skirt. I enjoy that this is a summer dress i can wear a normal bra with. I got it 2 weeks ago and have already worn it multiple times.
Beautifully made, great support. I love that it can be simple/functional enough for the pool and also cute for the beach 😍
Flattering and easy to wear!
The dress I bought from this store is 100% cotton and is great quality!! The people working at the store were very helpful and kind.
Great service, great selection, love this place! Big girls need this!
It's a simple piece but beautifully constructed and fit well and goes with everything!
The fabric is amazing. The stitch work is exquisite on the binding. Super comfy, can see myself wearing this everyday!
Served me well in the Bahamas. I love it. Will buy more in the future. Will probably just wear it has a top as well
I just freaking LOVE this dress. The moment I saw it, I knew I had to make it mine. It is exactly as awesome as I knew it would be. 90s teacher vibe, classic, so well made…just everything. So cute with knee high socks and a cardigan and boots since it’s still gd winter in Saskatchewan apparently. It’s going to be perfect with sandals in the summer. Breastfeeding friendly! I probably could have sized down to an L. But the XL on my 44” bust is giving the loose look that’s authentic to this style imo. I’m 5’9” and it’s the perfect mid calf length. 10/10 no notes 😙🤌
The store was bright & well organized with lots to shop for. The staff was friendly & helpful. Super happy with my items.
This is a fantastic top! Protected my shoulders from burning in the Mexican sun, classy enough with my black skirt to go for supper later in the day. Will be buying another one.
I've been meaning to try out Nettle's Tale for years and when my old swimsuit gave up the ghost it was the perfect opportunity. There were tons of swimsuits for me to choose from and the one I bought seems sturdy while also looking super cute. I also scored some great finds from the plus size consignment rack. The sales people were super friendly and helpful without being pushy. I will definitely be back.
Such a welcoming environment! Love! And the staff are always so very helpful.